Business and Civic Leaders Head to the Principal`s Office to Become `Principals for a Day`

Released on: October 17, 2007, 8:19 am

Press Release Author: Erick Laseca

Industry: Financial

Press Release Summary: Over 170 members of the business community to shadow
principals at San Diego Unified School District to discuss strengths, challenges,
reform - and how businesses can support area schools

Press Release Body: SAN DIEGO - It's back to school for over 170 San Diego area
business executives, as they are matched with San Diego Unified School District
principals to become "Principal for a Day" on October 19. The program is sponsored
by Merrill Lynch, supported by San Diego Regional Chamber of Commerce and the San
Diego Padres and coordinated by San Diego Unified. The Principal for a Day program
joins business executives with school principals to foster a new spirit of civic
involvement and commitment to San Diego public schools. Locally, Principal for a
Day was launched in the early 90's in an effort to keep the business community in
touch with educational needs.

\"San Diego\'s public schools have done an outstanding job forging a strong
partnership with the region\'s business and civic communities,\" said Mayor Jerry
Sanders. \"The \'Principal for a Day\' program recognizes that preparing today\'s
students for tomorrow\'s workforce is a vital investment in San Diego\'s future.\"

Each year, volunteers contribute more than 990,000 hours. Their time is valued at
nearly $19 million. For many guest principals, it will be years since they have set
foot on a school site - for some, it will be their first visit to a San Diego
Unified campus.

"Merrill Lynch is pleased to participate in the Principal for a Day program, both in
San Diego and nationally, because it provides our employees with a unique
opportunity to interact and connect with children and professionals of the
community, said Eddy Bayardelle, president of the Merrill Lynch Foundation.
"Together, we are forming strong partnerships between business people and
educators."

The program allows business executives and civic leaders to spend a half day working
on campus with school principals and later gathering at a debriefing luncheon at the
Paradise Point Resort & Spa together with all participants to hear from San Diego
Unified Superintendent Carl A. Cohn about how the local business community can form
lasting partnerships with schools in order to enrich the quality of education in San
Diego.

"First-time participants are usually very surprised at just how busy a principal's
day can be," said Cohn. "It's always an eye-opener, and we appreciate that they're
taking time out of their full schedules to learn about San Diego's schools."

"Principal for a Day provides us with an opportunity to experience first-hand the
challenges and rewards that many of our principals and educational leaders face
daily," said Joseph Campano, Honorary Co-Chair, Director, Merrill Lynch, San Diego
Complex. "Merrill Lynch looks forward to translating this one-day experience into
long-term relationships that will help our future workforce."

Students have the opportunity to interact with business leaders in their capacity as
principal for a day and learn about executives' professional responsibilities and
how to best prepare for the workplace setting. Teachers will also share their
experiences, challenges and ideas with executives. The program helps educators
reshape classroom instruction to meet the needs of today's demanding workforce.

"This program aligns with the Padres Community Relations mantra - LIVE, LEARN and
PLAY - and we are honored to be a part of it," said Richard Freeman, Honorary
Co-Chair, President & COO, San Diego Padres. "For one day, members of the business
world get to learn from these fine educators, as well the students."

# # #

Erick Laseca
Burson-Marsteller
312-596-3404
erick.laseca@bm.com


Web Site: http://www.merrilllynch.com

Contact Details: Erick Laseca
Burson-Marsteller
312-596-3404
erick.laseca@bm.com

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